Advertising Campaign

V&A Museum, London

Industry Expert

Ian Edwards

Advertising Creative – J. Walter Thompson, London – jwt.co.uk

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Brief

Produce an advertising campaign for the V&A Museum in London. The idea should be able to work across a number of platforms and communicate to the general public, the young and old, and people with an interest in design, art history and popular culture.

Concept

‘The House Where Sparks Collide’

Having to encompass a wide audience it is important to advertise just as much to people who have never been to the V&A. The outcome needed to show that the V&A are as much a part of Britain’s art and design future as they are of its past. My communication idea was to show that the V&A is the home of human creativity, with all of its showcased artefacts I needed to create a campaign that sparks interest and inspiration.