Brand & Apparel Design

Forged Denim

Industry Expert

Nick Williams

Art Director –

Author – ‘Denim Branded’

Former Head of Graphics – Levi’s & Puma


Design a new denim brand with the deliverables to include rivets, buttons, paper labels, leather patch, pocket stitching and produce a t-shirt.


The Forged Denim brand pays homage to Ernest Budd a blacksmith from the small village of Sutton in West Sussex. He was well known throughout the area for his master craftsmanship, displays of corn dollies and his hand-crafted rivets. The brand continues to encompass the legacy of Ernest Budd and tells the tale of the 60 years he lived in the village.