Brand Identity

Sutton Auckett

Industry Expert

Bill Strohacker

Creative Director

Former Brand Director  Virgin Group


Develop a strong, honest, graphically expressive and uncomplicated set of communications that represent your brand identity.


My aim was to create a professional self-brand identity that focused on both positive and negative space. I asked myself who am I? What do I do? And why does it matter? This helped to develop how I want to communicate to others and represent how I want to be perceived. The colour palette has been specifically thought through and created to be based on my identity as an individual.